Dr. E’s No-Bull Guide To Covering Local Policy Meetings

ImageCity Councils, County Commissions, Planning Boards, Regional Governments…

The array of local and regional policy bodies that need better public reporting presents a huge challenge to news organizations and journalists. These governmental bodies do important work that has lasting impact on the real issues facing citizens.

But, they are also subcultures that are difficult to penetrate, and enveloped in dense language and obscure procedures. Meanwhile, news organizations have limited resources and expertise to cover the actual policy that emerges from local governments. The policies themselves are often extremely technical and founded on legal frameworks and contexts that are rarely stated in formal decisions themselves.

What is an aspiring public policy journalist to do? I wrote most of the following recommendations as feedback to a digital journalism student who had been assigned to cover a local city council, and I created this post in hopes that a larger audience might find my recommendations useful.

As painful as it might seem, you really need to attend some meetings. Most policy meetings are tedious time-wasters at which only a few significant things that happen. But sitting through a few meetings provides tremendous amounts of learning about how local governments work, their rituals, the barely hidden antagonisms and alliances between and among elected officials and citizen advocates. Not just as a reporter, but also as a citizen, it’s really worth it to personally witness the practices of governance.

You don’t have to go to all the meetings. Most local governments now provide some level of video coverage on public access channels or online or both, and you can tune into a meeting and get valuable information without blowing two or three hours of your life. Spend that time fixing a snack or washing the dishes or folding laundry or chatting on Facebook or whatever. Just stay tuned and be ready to pay close attention when the important stuff happens.

Get the agenda. Another way you can economize the scarce resource of your personal time is to get the agenda from the municipality’s website, and then scrub through the online video to find the good stuff. Any available reports or information packets are also tremendously useful.

Among the most important things to attend to at a council meeting: are there any substantive votes? In any given meeting, is there a public hearing? Does the council take a vote on a meaningful policy issue? What is the nature of the debate, and the outcome of the vote? These are the sweet spots of local policy coverage, and should nearly always be your lead.

Always count the votes. Sometimes, elected officials and citizens stage overheated theatrics about issues that have no chance of passing. Know how many votes it takes to pass a measure, and make a practical assessment of the likelihood of success. Often, the real decision has actually been made in staff recommendations formulated before the meeting. Actual suspense about an issue is rare, but really awesome when it happens.

I might get a little blowback from traditionalists for my take on public meetings. Doesn’t real journalism require bodies on the scene? Don’t we need to get direct quotes from the key players? Aren’t these meetings sacred acts of democracy and public engagement?

There are trade-offs in my approach. But in a time of scarce journalism resources, it’s better for informed observers to help contextualize the work of local governments than to let that important work completely disappear. If we, as journalists, can work more efficiently and build a deeper understanding of the intricacies of policy, then we will all benefit.

A Beginner’s Guide to Gamestorming about Communication Theory

51EG5V2wdCLDuring two weeks of my ten-week Communication Theory course at Southern Oregon University, teams of students will be taking over the class and leading collaboration games to help our group explore particular topics and theories.

The students have participated in a few games this term, but at this moment I suspect they are mostly baffled about how they are going to complete this task. They have been provided with some extra time for group worksessions this week, and they have been introduced to Gamestorming resources including gogamestorm.com and Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers.

So that helps. But I wanted to give the teams a little bit of extra insight specific to their task. This content is mostly directed to the 17 students of COMM301, but might also prove interesting to others who use collaboration exercises to provoke learning about concrete academic topics:

  • CULTIVATION TEAM: What are the biggest threats to students at SOU? What does SOU look like through the sight or down the barrel of a gun? What does Cultivation Theory say about television, and how might that be relevant to our work?
  • SOCIAL CAPITAL TEAM: How would you build a bridge that is fully socially capitalized? What might the proposed site of the Columbia River Crossing look like if Robert Putnam took charge? What does Social Capital theory say about cities, and how might that be relevant to our work?
  • SEMIOTICS TEAM: If we think of Beyoncé as a sign, then what does she signify? Does Beyoncé think women should be strong, or weak? When Beyoncé presents herself in media, how does what she says differ from what she means? What does Semiotic theory say about masculinity and femininity and how might that be relevant to our work?
  • TRAIT TEAM: Is photography the only way to create satisfactory creepshots? What is it like to make a creepshot, if one follows the guidelines presented on the sub-reddit? What does Trait Theory say about empathy, and how might that be relevant to our work?

The loose outline of the assignment goes like this: students should create a game that explores their assigned theory AND their assigned topic, then execute the game for the rest of the class, and blog about it. Stay tuned for more updates as the teams make their presentations. I’ll also be posting on Twitter @erikpalmer and with the #comm301 hashtag.

Photography Changes Everything in the Classroom

PCE_bergerIn the third update of a collaborative book review for Visual Communication Quarterly, Winona State University’s Thomas Grier adds a fresh take on Marvin Heiferman’s recent curated collection of essays, Photography Changes Everything.

I approached Photography Changes Everything from the perspective of a visual communication teacher in higher education, and assessed it for its potential value in my classroom.

When I picked up PCE, I was concerned it would be a collection of big thinkers writing about favorite photographs and photographers. That would be fine, but perhaps not of exceptional value to me in visual communication courses here at Winona State University. There are many such books.

But after reading only a few pages of the introduction, I was hooked. The book editor, Marvin Heiferman, makes interesting comments about how photography has caused people to think more broadly about almost everything and how photographs have become an integral part of nearly everyone’s lives. He invites a variety of people who think deeply about photographs to comment on how photography has transformed their lives or their professional work.

I’m reading with a highlighter in hand and laptop at the ready. I have found many statements applicable to an introductory course, and some that will challenge advanced visual communication students. Prompted by the chapter essay authors, I have come to look at several famous images in a new way.

In the first chapter, “Photography Changes What We Want,” an essay by Maurice Berger stresses the role photography played in bringing attention to the U.S. civil rights movement in the 1960s. Media attention to the civil rights movements and the brutality depicted in media coverage helped fuel the conscience of Americans who could no longer– confronted daily with evidence– ignore the struggle. Berger points to photography’s central role in media coverage, and especially the power of images created and distributed by those active in the movement, in addition to those created by media members.

I also enjoyed an essay by Irene Jeruss that focused on photographs of gardens and plants as away to hold on to fleeting beauty and perhaps to inspire others to attempt to create similar beauty in their own back yards. The book is a fun, breezy read in parts, and requires deep contemplation and re-reading in others.

For earlier updates from this series, please see prior posts by Southern Oregon University’s Erik Palmer and Georgia State College & University’s T. Randahl Morris.

Bravely Done: Communication Theory & Deschutes Brewery

deschutesDeschutes Brewery, welcome to our classroom! We are the 17 students and one professor in COMM301, a course in Communication Theory at Southern Oregon University in Ashland.

Even though our course title says Theory, we are deeply interested in all things practical, and always looking for ways to connect theoretical thinking with real-world topics.

Your name originally came up during a class discussion about the rhetorical value of your Landmarks promotional video. A tweet went out, you paid attention, and now our little in-class exercise in commercial persuasion has turned into an even more powerful exploration of Strength of Weak Ties theory.

However weakly, the social graphs of COMM301 and Deschutes are now bridged as a result of this exercise, giving us a concrete illustration of several important concepts in social media theory and practice.

In the case of Landmarks, we are especially interested in assessing the video in a way that calls attention to the Transmission and Cultural models of communication.

Most advertising relies on a direct pitch, and seeks to persuade by provoking consumers to respond to a call-to-action. But some companies make that call implicitly, and seek to grow sales by living with the same values and in the same culture as consumers. Your video initially grabbed our professor’s attention because it walks a delicate balance between transmission and culturalism.

In this class, we do a lot of brainstorming and affinity mapping exercises with sticky notes, and you can see a little bit of our work on Landmarks in this picture.  Based on our in-class conversation, some of the key responses we captured included Effective; Not Direct; Not Bud Light; Fed Up With Regular Ads; Exciting; Real; Personal; Carefree; and Authentic. We also talked about the narrative structure of the video, and the cycle of disappointment, journey and resolution that it depicts.

Finally, our little group of communication theorists has some requests for you. In the interests of even stronger social ties between Bend and Ashland, we think you should sponsor a big music festival down here. Our students welcome any other Deschutes swag you might have available. And we REALLY want to see Landmarks II: Cute Couple Does Southern Oregon.

Thank you for your interest in our learning!

Theorizing Advertising in COMM301

susanglennThis week in Communication Theory, we dove into the strategies of persuasion used in conventional advertising, and the theoretical perspectives we might use to understand the effectiveness of persuasive media content. Are ads like magic incantations, simply imposing their persuasive messages directly into our souls? Or do they also entertain us, and condition us, and teach us who we are? Among our blog posts this week, Trevor had a clear insight about how science might show us that an ad is effective, Lowicha reflected on memory and #susanglenn, and Jessica got right to the bottom of State Farm’s Discount Double Check. Check out all of the fun, saucy and occasionally even moving advertisements analyzed by COMM301 students in this YouTube playlist.

From Polaroid to Digital in Photography Changes Everything

Marvin Heiferman, Don Rodan & Joe Bishop; Jacob Yanes; Jane Livingston

Marvin Heiferman, Don Rodan & Joe Bishop; Jacob Yanes; Jane Livingston, all featured in Sam Yanes’s essay in Photography Changes Everything

In a continuing series of commentary on Photography Changes Everything, Georgia College and State University scholar T. Randahl Morris adds her first insights on Marvin Heiferman‘s inventive and interesting collection of essays on photographs and their histories.

As I read Photography Changes Everything, I was struck by the ubiquitous nature of photography as a tool, a practice, an art, an object of observation, a form of communication. The essays, collected through the Smithsonian Photography Initiative and published in book form in 2012, illustrate the impact of evolving technology on how photographs are captured, used, and circulated and – to some degree – demonstrate how we can’t really anticipate how technology will be used and what it can accomplish.

An essay on Polaroid pictures by Sam Yanes brought back many memories for me, of my own, now fading “instant” photos in my childhood scrapbooks. He discusses the sound the cameras made, that “whirr” that told us the magic was happening inside that black plastic box. And he connects the instant results to the intimate encounters that resulted when the photographer and the subjects excitedly shared the photograph a mere 60 seconds later. Yanes says this instantaneous mindset is now an expectation of our society with digital photography being so accessible. But does it have the same intimacy, I wondered?

Life intervened to answer this question for me at my local corporate big box store, of all places, just a day later. While checking out, the clerk asked me about a Christmas present I was buying for my young niece. She thought her daughter might enjoy one, too. When what to my wondering eyes did appear but her cell phone – in the middle of my consumer transaction! She showed me pictures of her four children and we shared a very human moment, but one which I instantly wondered might be inappropriate – would her supervisor reprimand her when I left? Was she being watched even then on the closed circuit television normally used to catch shoplifters? It was ironic that I left this cold, impersonal store feeling as though I’d just visited a downtown neighborhood department store with outstanding customer service.

Such moments and interactions are apparent in Photography Changes Everything, which demonstrates through essays and photos how photographs have impacted previous times and exchanges.

And while this backwards glance at a technology and practice is informative, nostalgic, and interesting, a glimpse into the future of the photograph would help to further the conversation.

This update is the second in a series of posts organized under the auspices of Visual Communication Quarterly. Please be sure to also check out the series introduction and prior post, and feel free to get involved in the comments section.

Fresh Blogs in COMM301

Students in the Winter 2013 edition of Communication Theory (COMM301) have each created a public blog on WordPress, and will post weekly updates throughout the term. Check in with these blogs, and stay tuned for ever-more-significant communication theorizing as the weeks roll on:

catchyhandle
concreteinspirations
alleegus
jessicacaring13
fallsrock
kuypert
danielletorme
nellyd90
izzymcqueen
rasjeonhines
basiarae
clarissaspencer
policiesforbidden
sunnyshine113 and akstromy7
npicasso12
ajrobertson2013
mitchejac
knicole3